You’ve spent hours to develop the perfect sports camp agenda. You’ve secured top notch instructors, reserved your facility spaces, and set up a registration link via your sports camp registration software.
Now, it’s time to start collecting those registrations.
You know it’s important to maximize enrollment at your sports camps. Through effective marketing tactics, you can spread the word about your camp and draw more participants. One key way to do this is by creating a compelling, inviting flyer that encourages athletes to register.
Creating a great sports camp flyer can seem overwhelming, especially if you don’t have an eye for design.
Luckily, there are some tips and tricks – and some tools – that will help you bring your programs to market. Let’s dive into some best practices for creating a sports camp flyer, as well as some tools you can use to design something eye-catching that supports your brand.
What to include on your sports camp flyer
First, we will take a look at what elements should be included in your sports camp flyer. As you build out your programs and events, keep these in mind to make assembling your flyer a breeze.
Headline
First, you should include a headline that stands out. If done properly, the headline is the first place the eyes are drawn on your sports camp flyer. This one line can determine whether or not people will continue reading your flyer. So, it’s important that you give off a positive first impression. Consider something that is catchy and clever to make it memorable. And, be sure that your headline is shared in a large, clear font so that it captures the attention of your readers.
Value Proposition
Next, you should also include a clear value proposition that is easy to understand and has a clear message. Like the headline, this should be big and utilize an easy to read font. Your value proposition is the “why” people should register for your sports camp. Ultimately, your value proposition can determine whether or not your sports camp is the right fit for someone, and if they should continue reading to get more details.
Tip: If you need help coming up with a value proposition, you can utilize tools such as ChatGPT for some inspiration.
High Quality Images
Less is more on a flyer. Especially when it comes to the images and graphics that you use to support your message. One great image that is eye-catching is better than multiple sub-par images. Your image has the capability to tell your story and evoke emotion, but can also be overwhelming and unclear. So, be intentional about the images and assets you choose to include on your sports camp flyer.
P.S. Don’t forget to include your business logo!
Color
Color is another important aspect to consider when it comes to designing a great sports camp flyer. Think about it: if you’re looking at black text on a white piece of paper, it’s not going to be as enticing as something with more color and visual interest. Especially if you are sharing your flyer digitally, bright colors will entice people to stop on your post and read, rather than continue to scroll. Don’t make your flyer too overwhelming, but don’t be afraid to make your important information pop.
Important Event Details
Don’t make the reader search for important details such as price, dates, or time. These are all critical elements that weigh into a decision. If your information is not easy to find, prospective attendees will move on to another flyer or webpage.
Call to Action (to Register)
Lastly, it’s important that you give your prospective attendees a “next step” to get signed up for your event! So, you should include the link to register for your sports camp on the flyer!
Pro tip: With Upper Hand, it’s easy to share your event registrations. Upper Hand utilizes unique URLs which make it really easy for you to direct your clients and prospects to a specific event. Schedule a call with our team to see it in action.
There are a few ways you may choose to share your event URL. If you are posting this flyer on a bulletin board or on the doors to your facility, you may want to include a QR code on your flyer that will take people to that registration page upon scanning. If you are posting the sports camp flyer digitally, you should consider sharing a hyperlinked URL on the document or in the supporting post caption. This makes it easy for people to sign up on the spot, thus eliminating barriers to entry.
Despite wanting to include everything on your sports camp flyer, it’s important that you remember to “K.I.S.S.” (Keep it simple, stupid) as the saying goes. You don’t want your flyer to be too overwhelming where your prospective attendees don’t even read the flyer. You also want to make sure that you take your readers on a journey, from the headline to the benefits, and ultimately, to register.
How to create an enticing sports camp flyer
Unless you have experience in digital media or graphic design, creating a flyer can seem overwhelming. Especially if you don’t have a place to start. Luckily, you don’t have to have experience in graphic design to create a well-designed sports camp flyer. Tools like Canva can be especially helpful when looking for some inspiration and guidance.
With Canva, you are able to choose from a number of sports camp flyer templates, and change the images, fonts, colors, and more to make it your own. From there, you can download the finished files to distribute amongst your contacts and
When it comes to developing copy to include on your flyer, you can utilize tools like ChatGPT to help you kickstart your messaging. Give ChatGPT some of your sports camp details, and desired goals, and has it to help you come up with a catchy headline or value proposition. (P.S. there are a number of ways you can use ChatGPT for your business. Check some of them out here).
How to distribute your sports camp flyer
There are a number of ways you can share your sports camp flyer with prospective attendees – both digitally and manually. Here are a few ideas to help you distribute your sports camp information:
Hand out copies of the flyer to athletes following their training sessions (this also acts as a personal invitation)
Share them with local sports teams or schools that fit your target age demographic or skill level.
Hang them on your facility doors, and in bathrooms/ locker rooms
Include a stack of them at your front desk for people to take home as they are checking in or out for their sessions
Share your sports camp flyer across your social media platforms
Pro tip: include the link to register in your post caption so people can click on it!
Send your flyer out via email to your list of contacts who may be a good fit for the program.
Ready to boost your registrations?
Whether they are printed, emailed, posted on social media, or posted to your sports business website, a sports camp flyer is a great way to spread the word about your upcoming programs and events. By tweaking a few elements of your flyer or brochure, you can boost your registrations for your next sports camp.
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